World Cup betting fever

Betting fever, alongside England's knife edge month ahead, is as hot as ever before. The online betting options are virtually unlimited and the sites in question simplify the transaction so much that people have bet on an impulse 10 minutes before they have computed the odds or considered their financial ability to pay for it. The days of reaching into one's pocket for whatever change is there are gone in a click.

For good or bad (statistically speaking, mostly bad) the casual punter has a wealth of choices at his fingertips. These are my criteria for a good bet. Having scoured billhill's site, and with a recommendation to try oddschecker, the best bets are those that have the following ingredients.
Longevity - a bet that lasts throughout all or a part of the tournament and which can change in your favour at any time. Good examples are an accumulator to pick all 8 group winners. Take all the favourites to top their Group, and find total odds of around 30/1. Replace England with USA and Argentina with Nigeria and the odds jump to around 500/1. Not a bad bet at all to keep your interest throughout the group stage.
Keep the interest - when England go out to Australia in Round 2, keep your eyes on the tournament with a range of bets on other outcomes. Examples include golden boot, Total number of red cards, (number of italians wearing headbands) and no score draws involving North Korea.
Support another team - place a small tipple on several outsiders to creep into the quarter finals. South Korea. Australia, Switzerland, Ivory Coast, Uruguay, Honduras. Keep an eye on their results, while preparing vitriole for the returning England team.
I like the accumulator the most. There's plenty of scope for placing a number of permutations, with high reward.
Finally, my outside bet. Portugal for the final. Ronaldo will be hard to handle, and their players are, to a man, adept at persuading referees to judge in their favour. Watch out for some super free kicks and some olympic standard diving.